New Data Shows Women Love Their Side Hustles and It’s Not All About the Money

Are you ready to have your minds BLOWN, Side Hustle Moms?

One of my friends from the fabulous Ruby Ribbon just contacted me about some amazing new data regarding three women-led gig economy startups and the results were not only fun, but seriously fascinating:

New Data Shows Women Love Their Side Hustles and It’s Not All About the Money 

“Women in the Gig Economy 2018” Reveals Women Value Flexibility, Income and Entrepreneurship

SAN FRANCISCO – Sept. 7, 2018 – A new survey of more than 1,000 women with side hustles reveals that the top three reasons women choose independent work are: flexibility (44 percent), income (38 percent) and entrepreneurship (25 percent). Commissioned by BabyQuip (www.babyquip.com), Ruby Ribbon (www.rubyribbon.com) and UrbanSitter (www.urbansitter.com) “Women in the Gig Economy 2018” provides an in-depth look at a cross section of women who make income working side hustles either as their sole source of income or as a complement to full time work. The findings show that the majority (95 percent) of women with side hustles find the work fulfilling and nearly a third (32 percent) say they plan to continue doing independent flexible work forever.

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The gig economy is steadily reshaping the workforce as evidenced by the May 2018 Gig Economy Index, which reported that roughly 40 percent of the U.S. workforce makes 40 percent of its income through gig work. “Women in the Gig Economy 2018” sought to examine the landscape as it pertains specifically to women who have chosen side hustles to earn supplementary or primary income. The resulting data creates a snapshot of how and why women gig in 2018.

Flexibility First

When asked why they choose to side hustle, “flexibility” was the most frequent answer, with 44 percent of women indicating it is one of the primary reasons.

More specifically, when rating how important various aspects of their gig economy work was to them, 65 percent of respondents indicated flexibility is “extremely important,” with another 30 percent saying it is “very important.”  In all, flexibility is important to 95 percent of respondents. What’s more, women with children under age 5 were more likely to select “more time with children” (54 percent), another form of flexibility, as the reason they gig.

“Even in an era of historically high employment, women are choosing a side hustle,” said Anna Zornosa, CEO of Ruby Ribbon. “In spite of the growing demand for full-time workers, these findings indicate that women are going to continue with their gig economy jobs, which offer them fulfillment and flexibility, as well as a satisfactory income.”

Income is Important

While flexibility is the leading reason women report they gig, income is a close second. Overall, 38 percent of women indicated they side hustle to “earn a good income.”  When asked to rate how much importance they place on various aspects of their side hustles, “earning money” was most likely to be rated “extremely important” (66 percent). 

More than half of respondents (54 percent) reported adding over $500 to their monthly household incomes through their side hustles. Most (57 percent) reported that their hourly earnings were below $20, with the balance (43 percent) reporting earning $20 or more per hour. Women were most likely to report they gigged between 5 and 9 hours a week.

Most women reported they are either “somewhat” satisfied (56 percent) or “extremely” satisfied (20 percent) with the money they earn. Only 12 percent of women report being dissatisfied with their earnings.  The survey found that women who have been doing this work for 3 or more years enjoy higher earnings, with 59 percent earning $500 or more and over a third (36 percent) earning over $999 per month.

Women most commonly report that they use their side hustle earnings to cover general household expenses like mortgage and rent, car payments and food costs. When considering only age, women in their 20s are the most likely age group to use earnings to pay off student loans and other debt, while women in their 50s and 60s are the most likely age groups to use side gig income to save for retirement.  The survey also found that most prefer to have an independent contractor relationship with the company that provides their side hustle opportunities (61 percent), rather than being traditional employees (12 percent).

“The gig economy appeals to women of all ages, and we’re not surprised  that the  ways they use their side hustle incomes differs by life stage,” said Fran Maier, Founder and CEO of BabyQuip. “What excites us is that they enjoy this kind of work and we are looking forward to creating great opportunities for them at any age or life stage.”

Entrepreneurship is Evolving 

Entrepreneurship was the third most popular answer (25 percent) to the question asking participants why they gig.  More than half of the women surveyed (58 percent) rated “build my own business” as being “very important” or “extremely important.”  

Additionally, respondents value the skills they are acquiring through their side hustles with 72 percent of women acquiring “customer service” skills and just under half learning various marketing skills, including sales (44 percent), marketing and advertising (43 percent), social media marketing (42 percent) and public relations (41 percent). 

“Side hustles aren’t new to women. Many were gigging before the term was ever coined,” said Lynn Perkins, CEO of UrbanSitter. “But with the availability of more robust gig platforms and marketplaces today, it is easier for women to find and succeed at side hustles that offer the flexibility and money they need, while also allowing them to acquire new professional skills and become entrepreneurs at any stage in life. It’s truly a winning proposition.”

For more detail on the survey and its finding you can see the full white paper entitled “Can’t Stop, Won’t Stop Her Side Hustle: Women in the Gig Economy 2018” at each of the site’s newsrooms.

Download the white paper at  UrbanSitter, BabyQuip or Ruby Ribbon.

Download the infographic at UrbanSitter, BabyQuip, or Ruby Ribbon.

About BabyQuip

BabyQuip, formerly Babierge, is the leading baby gear rental service and marketplace serving traveling families visiting more than 250 destinations in the US and Canada. The company helps families pack light and travel happy by delivering and setting-up exceptionally clean, quality baby gear. As a branded multi-sided marketplace, the BabyQuip platform enables on-the-ground "Quality Providers" to build a solid business renting gear that they own. BabyQuip is backed by Startup Capital Ventures, Quake Capital, Rostrum Capital, The GWC Innovator Fund, the Stanford-StartX Fund and several angel investors. 

About Ruby Ribbon

Ruby Ribbon is an apparel company, focused on intimates, that sells its products nationwide through a technology-empowered network of Independent Stylists. True to its mission of supporting all women, Ruby Ribbon's award-winning intimate apparel and on-trend fashion are designed for comfort, style and fit. The company supports female entrepreneurship by enabling each Stylist to operate her own business. Ruby Ribbon is backed by investors, including Trinity Ventures, Mohr Davidow Ventures and DBL Partners.

About UrbanSitter

UrbanSitter is an app and website that’s making it easier than ever for parents to find, book and pay trusted childcare, from date nights to full-time care. Only UrbanSitter taps into a parent’s personal network to connect them with sitters of friends, co-workers, moms groups and parents from their kid’s school—to find a sitter they trust. With more than 1 million registered users in more than 50 cities, UrbanSitter is solving the childcare dilemma for families everywhere. The company is backed by Advance Venture Partners, Canaan Partners, DBL Investors, First Round Capital, Match Group - a division of IAC, Menlo Ventures, Rustic Canyon, Aspect Ventures, A-Grade Investments and several angel investors.

In case you missed it, I had the chance to speak with a few of these amazing mompreneurs, so please check out our interview with Ruby Ribbon’s Anna Zornosa here and BabyQuip’s Trish McDermott here.

Open An Tiny Online Boutique And Make Money With Kollectin

Disclaimer: This is a sponsored post, meaning I may have received payment and/or free product in exchange for this post. That being said, I would never give my endorsement/recommendation for something I didn't absolutely love!

Being a mom to young kids is one of the happiest, most trying, and most expensive times in our lives. 

We ooze pride when our 2-year-old sings their ABCs or counts to 10 for the first time.

We heavily sigh when we sit down for the first time all day, just to hear screams and cries of "mommy!" coming from down the hall.

We cringe every time we go to Costco and spend $100+ on JUST diapers, pull-ups, and wipes.

It's a tough job, ladies... but let me just say that you are rocking it! 

Despite the days with (in my case) an almost 5-year-old and 2-year-old being so long, I feel incredibly blessed to be able to stay home with my boys and work around their schedules; it is something that I will never take for granted, as I know there are millions of moms out there who yearn to stay home with their babies.

According to a recent study from the U.S. Department of Agriculture, the estimated cost of raising a child from 0 to 18 is a whopping $233,610, which does not even include the cost of a college tuition! With the cost of raising just one child nearly a quarter-of-a-million dollars, it is no wonder why so many moms who want to stay home have to work, and it is also why I am so thankful to learn about and partner with companies like Kollectin!

kollectin app boutique

What is Kollectin? Kollectin is an innovative fashion tech startup geared to empower women and help them flaunt their style and individuality while making money and allowing them to be their own Girl Boss. 

If you have been around my corner of the web for awhile, you know that I have experimented with both selling on eBay and Amazon, which -- while potentially lucrative -- also proved to be stressful in shopping for inventory (not to mention coming up with the money to purchase your inventory), keeping track of overhead, running back and forth to the post office, and so on. 

This is where the beauty of Kollectin comes in: You don't have to spend tons of money to make money (unless you decide to keep product on hand, in which case you buy the jewelry at wholesale price and sell it at retail!) OR go through the hassle of stocking your own tiny boutique, as Kollectin — with no cost, no subscription — does all the work for you! 

How does Kollectin work? With their Tiny Boutique Box program, you get to pick and choose the jewelry you love, and manage everything with a couple of swipes of your phone: keep for yourself, sell, or send back and get something new. It's that simple.

Are you the girl who loves to experiment with new looks and accessories? 

Kollectin is for you.

Does your tribe consider you to be the group fashionista? 

Kollectin is for you.

Are you a busy stay-at-home mom, college student, or side hustler looking to make a little extra money each month?

You see where I am going with this, right? 

Even if you are not in the market to make extra money (if that is even a thing), Kollectin is a fabulous platform, as they partner with numerous designers to bring you not only the hottest looks, but special pricing and deals, rewards, and style inspiration. 

"Whether you are a girlfriend or an Influencer, you get to choose your favorite jewelry designs and build a virtual store to promote them."

Now for the million dollar question: Just how does one build their own tiny boutique... through an app? 

When you first log in to the app, you are asked to create your own style profile, which may sound daunting (it did to me, at least), but is actually really fun, as you get to browse through numerous necklaces, rings, bracelets, and earrings, and decide which pieces best fit your style!

Here are a few of my picks:

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Totally fab, right?! 

Once you have chosen your favorites, your tiny boutique has been established, meaning you can enjoy a discount on your chosen pretties OR invite your friends to shop your collection! 

(As I previously mentioned, when you make a purchase through the app, you not only receive some of the newest styles, but special deals, pricing, and rewards as well.)

When your friends purchase? You receive a generous commission! So cool, right? 

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Whether you are a busy mom, broke college student, fashionista, or influencer, be sure to check out Kollectin! (Psst... Christmas is coming and EVERYONE could use some pretty new earrings or a chic handbag ;) 

To apply to be one of Kollectin's first influencers, simply fill out their application/survey here: https://www.surveymonkey.com/r/X9D5T5G

The Kollectin App is currently available on both iPhone and Android

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Santa Fe Travel Guide - Where To Spend and Where To Save

Please Note: This post may contain affiliate linking. While these links don’t cost extra for you to use, a percentage of all sales made through these links will help fund future Side Hustle Mom content.

I love Santa Fe.

I love the culture, architecture, food, colors, people... and I really love that I have a cousin who lives there so that we get to go visit every so often! 

Santa Fe is one of those of unique places that is as charming as it is quirky, and as cutting-edge as it is classic, which makes it all the more enjoyable for every member of the family! 

My family and I have visited Santa Fe the last two summers, and while I am nowhere close to being an expert, I have picked up a few tips and saving tricks that I hope will benefit others as well. 

Without further ado, here is my Santa Fe Travel Guide: When to Spend and When to Save.

Santa Fe Travel Guide.png

Getting there: Save 

The drive from Denver to Santa Fe is a mere 6 hours, so getting there for us is fairly easy and inexpensive; however, if you are traveling from a further distance, you may want to save valuable time by flying in to either Santa Fe Regional Airport (SAF) or Albuquerque International Sunport (ABQ). As I have talked about before, my husband, boys, and I love to travel (and fly several times a year), and are always looking at different ways to save, which is why we:

1.) Chose a credit card designated for travel points

2.) Do a lot of price comparing through third-party travel sites

Now, to expand on each point:

The Best Rewards Credit Card

I have said it before and I will say it again: I am a huge fan/follower/advocate of Dave Ramsey, BUT... the one rule of his that we do not follow is not having credit cards... I know, I know; that is probably his biggest rule of all, but here is the thing: We use our credit card the same way we'd use a debit card and basically charge all of our bills/expenses to it. Here is the kicker, though: The credit card is linked to our bank account, so we literally pay of it off 2-3 times per month and NEVER put anything on there that we cannot afford or immediately pay back. 

(I cannot stress this enough: If you charge things and are not able to pay it off right away, DO NOT DO IT! You are just acquiring high interest rates/debt and will not reap the rewards of the card.)

That being said, we are able to earn quite a few points each month through our handy dandy Chase Sapphire Preferred card! 

With a million travel-related credit cards out there, why did we decide to go with this one? After my husband did a lot of research (and I mean A LOT of research), he found that we would earn points for each dollar spent AND receive 25% more points when redeemed for travel! So far this year, my husband and I have taken an anniversary trip to Las Vegas (our roundtrip airfare on Southwest and room at Planet Hollywood both covered by points), and used our points to cover the airfare for next month's trip to Disney World. 

All of this being said, if you plan to pay off your credit card at the end of each month, travel rewards cards are definitely the way to go (especially Chase Sapphire)! 

Utilize Price Comparison Sites

You probably know this trick already, but price comparison sites like Booking.com can be a huge asset when it comes to getting the best deal. Since they cover hundreds of thousands of destinations and work with countless airlines/hotels/car rental companies, you can easily compare airlines, prices, and arrival times to make sure you are getting the best deal. 

Booking.com

Accommodations: Spend

Now, when I say spend, I don't mean you need to be paying $250+ for a hotel...

...but, in a unique town like Santa Fe, I think it is both fun and important to nix the generic hotel chain for something a bit more authentic. 

Don't get me wrong; when we went to my cousin's graduation last summer, we stayed at a chain motel that was very clean and comfortable, but after booking a country casita from Airbnb on our last trip, I don't think I can go back! 

Santa Fe is famous for its stucco siding, clay roofs, and colorful desert setting, which -- for a city girl like me -- is an absolute treat to experience, which is why I whole-heartedly endorse skipping the hotel and opting for your own New Mexican home! From cozy casitas to charming adobe style homes, there is no shortage of unique places to stay in Santa Fe. 

Believe it or not, renting a home in Santa Fe is incredibly affordable, with some casitas costing a mere $49/night (meaning you do not necessarily have to spend more to get more)! 

The place my family and I stayed was on a working horse ranch, and had a living room, 2 bedrooms, a loft with two beds (which the boys LOVED), a full kitchen, and a gorgeous bathroom. The cost for the entire house was $149/night (which, split between my folks, brother, and myself was next-to-nothing) and the experience was priceless. 

 Can I move here?! 

Can I move here?! 

Santa Fe Airbnb
 The stable was right outside our front door! 

The stable was right outside our front door! 

 Our host was so sweet and gracious, and brought out the miniature horse for the boys to pet! 

Our host was so sweet and gracious, and brought out the miniature horse for the boys to pet! 

 If you need a great place to stay in Santa Fe, shoot me a message and I'll give you the info on where we stayed. 

If you need a great place to stay in Santa Fe, shoot me a message and I'll give you the info on where we stayed. 

If you have never used Airbnb, you are in luck, as my reader's can receive $40 off their first stay by using this link to book! 

Food: Spend

Repeat after me: When I go to Santa Fe, I solemnly swear to skip the fast food joints and only eat at local restaurants. 

Good? Good. 

New Mexico is home to my favorite foods ever, like green chile (What can I say? I'm a Colorado girl!), Huevos Rancheros, and breakfast burritos, so whenever I go, you better believe that I will splurge in terms of both carbs and cash! 

Obviously, smothered burritos and homemade sopapillas are not going to set you back a bunch, but I still recommend setting money aside just for food. 

 Breakfast at the incredible San Marcos Cafe & Feed Store: Christmas-style Huevos Rancheros (what else?) and coffee.

Breakfast at the incredible San Marcos Cafe & Feed Store: Christmas-style Huevos Rancheros (what else?) and coffee.

Entertainment: Save

One of my very favorite things to do in Santa Fe is to just walk around and enjoy the art and architecture of this beautiful area, which costs a whopping $0. However, there are a bunch of other really awesome things to do around Santa Fe, like art museums, history museums, and other special events, so be sure to look ahead of time for potential deals and promotions. 

Another way to save on Santa Fe attractions? 

Groupon

I use Groupon for EVERYTHING (please tell me I'm not the only one), so you better believe I use it for food and entertainment whenever we travel. 

As of this publication, Groupon has Santa Fe deals for such things as:

  • Wine Tasting for Two or Four with Syrah Wine to Take Home at Vivac Winery (Up to 48% Off)
  • Luxury Spa Packages at The Spa at Four Seasons Resort Rancho Encantado (Up to 49% Off)

  • Visit for Two or Four Adults at IAIA Museum of Contemporary Native Arts (Up to 52% Off)

  • Hot-Air-Balloon Ride for Two or Four from Air Carriage Hot Air Balloon Rides (Up to 48% Off)

Obviously the deals on Groupon are always changing, so be sure to check before you go!

Happy saving and happier travels, friends! If you have been to Santa Fe, I would love to hear about your favorite things to see, do, and eat. Please share your recommendations in the comments! 

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Mom Boss Interview: Tiffany Reimer from Passport 4 Change

It's been a hot minute (or 5) since we last featured an inspiring mom boss and I am THRILLED to say that we have a pretty amazing one joining us today! Not only is this aunt smart and hard working, she is extremely creative, as her business gives a popular tradition a unique twist. 

Mamas (and Papas), meet Tiffany Reimer:

Tiff Abby plane-16X9-2.jpeg

Tiffany, I am so excited to chat with you today! Can you please tell us a little bit about yourself and your work background?

I worked at a large bank for 5 years out of high school and although it paid well, sitting at a desk Mon-Fri 9-5 was killing me. When I was 23, I responded to an add in the newspaper looking for a flight attendant and the rest is history. I just celebrated my 20 year anniversary as a flight attendant this month. I married a pilot (so cliché) and we have been traveling the world together since 2003. We honeymooned in South Africa and met a couple from Sweden at our b&b who were also on their honeymoon. We have kept in touch and visited each other’s homes a handful of times in the last 11 years. We even spent last Christmas and New Years Skiing in Sweden with our friends.  

Why is travel so important to you and your husband, and what doors has it opened for you both personally and in terms of business?

People like to ask us where our favorite place is to travel. Every place is special for its own reasons; just some places are just more challenging than others. Our most recent trip was to Israel and Jordan. Floating in the Dead Sea was incredible and walking into the West Bank to see Bethlehem was a definite highlight. We love Germany at Christmas time and Cambodia for its unspoiled culture. Sydney Australia is a wonderful city to explore and a great place to catch a free opera in the park. We were invited to a wedding in Punjab India and our hosts made us feel like family. We find that people in other countries are hard workers trying to provide for and love their families just as we are here at home. Most people want to “do good”. Often during our travels we will pack an extra suitcase full of saved hotel soaps and shampoos and kids clothes and small toys or medical supplies. I will research an orphanage in whatever country we are traveling to and will deliver the suitcase to them. The kids welcome us and often sing us songs or give us a tour. We always feel like we get more than we give. 

What exactly is Passport 4 Change and how did you come up with the idea for it? 

Passport 4 Change is a fun and educational tooth fairy kit that takes your child’s imagination on an adventure around the world. The kit includes 20 real foreign coins, a colorful laminated world map, an optional personalized tooth fairy pillow and a passport book where your child stores their coins. Once your child has collected all their coins, they can remove the coin pages and insert their passport to begin their own adventures. 

I took my 5 year old niece to the airport for a show and tell day. We were sitting in the flight deck when I asked her where she would go if she could go anywhere in the world. She said, “Target!” Im an effort to make her world bigger, I created an educational tooth fairy kit with 20 different foreign currencies to which I attached a note from the tooth fairy about her visit to each country. I created a colorful world map, and a personalized tooth fairy pillow. I gave the kit to my sister and my niece called me a few weeks later and excitedly said, “Aunt Tiffany, the tooth fairy was just in England having tea with the Queen and she left me British Pounds!” My niece is learning about geography, math, foreign currency, time-zones and is now interested in different cultures and traditions.

If you don't mind sharing, just how does one open up a business like Passport 4 Change? Can you walk us through how you turned your idea into a unique business?

In a world where walls are going up, I think it is so important to share our differences learn from one another. My favorite quote is, “It’s difficult not to like someone once you know their story.” These real foreign coins brought by the tooth fairy are a piece of magic from another world that stimulates the imagination and sparks curiosity. After seeing the effect it had on my niece, I knew that I needed to start a business selling these kits to other families. 

Please walk us through a day in your shoes as an entrepreneur. 

Remember I said that I don’t do well with sitting at a desk so this is a perfect business for me. I get to travel and collect my coins. I have a lot of down time at airports and hotels where I sit with my computer and work on the technical things. Luckily, once I had the kits set up, it’s pretty easy to ship out when  orders come in from my website. 

How do you go about marketing your business and what tips can you give others? 

Marketing has been a challenge because this idea is a new concept so people aren’t searching for me yet. I depend on word of mouth and a little social media, which I really need to hire someone to manage. I have realized recently that I just can’t do everything. Well, I can, just not all at once.  ; ) My social medial when through an identity crisis. Do my followers want to follow me and my travels/adventures or do I need to only post about the business? My tip is to outsource when necessary. Know when to ask for help. 

Finally, what is the best thing to have happened to you because of Passport 4 Change?

So many great things have happened because of Passport 4 Change! I’ve met some incredible people along my journey! I’ve gotten pushed waaaay out of my comfort zone and grown as a result. I’ve learned so much and had so many doors open because I was out in the world being curious. I plan to donate a portion of my sales to study abroad programs to encourage young people to travel and be exposed to a different culture. One day I plan to start my own non-profit that offers scholarships. But, the BEST is when I get a message from a parent about how much their child is loving the adventure and how much they are learning about our world. One parent told me that during the Olympics, her daughter said that she wanted to watch China and Italy because that’s where the tooth fairy had been. Or, "Thank you for the brilliant idea and twist on the Tooth-fairy. Not only is it educational, it's fun. My son is excited to mark the map with his foreign money!" Or, "My daughter felt so special that the Tooth Fairy came all the way from England to give her a coin!” Or, “My daughter says kids at her school are getting money from the tooth fairy but I like mine better because my tooth fairy travels.” These are the things that keep me pushing forward. 

Is anyone else itching for their 4-year-old's teeth to begin falling out so they can order a Passport 4 Change?! To order your own -- or to learn more about the company -- please visit the Passport 4 Change website, Facebook, and Instagram.