The 5 Marketing And Business Podcasts You Need To Be Listening To

It was this time last year when I first came up with the idea for this site and I feel so incredibly blessed by where it is today! While planning out the next few months and which direction I am hoping to see things go, I stumbled across one of my first articles, entitled "The 5 Best Podcasts For Every Side Hustler."

Well, what a difference a year makes, because since writing that original article, I have discovered even more inspiring and informative business/marketing podcasts that are perfect to listen to in the car, at the gym, or -- if you are like me -- while you are doing chores around the house.

Happy listening!

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Are you a blogger? You need to listen to Smart Passive Income. Do you dream of working from home in some capacity but don't know how/what? Smart Passive Income is for you. Not sure if affiliate marketing is a legit/lucrative business? SPI, yo! Pat Flynn is an online business genius who so graciously shares how he makes millions a year on the internet in this addictive and straightforward podcast. (This is actually one of my newer finds and I am SO excited to have 8+ years of material to binge listen.)

2. Goal Digger Podcast

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Word to the wise: When you listen to Goal Digger, have a pen and paper ready, as Jenna Kutcher always has the most valuable insight on daunting things like SEO, monetizing your site/influence, and how to use social media to grow your business. As if the content itself wasn't amazing, Jenna is straightforward, honest, and funny, which makes you feel like you aren't just listening to a podcast, but getting advice from your best friend.

3. Hustle to Freedom

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Funny story: Shortly after launching this site, I received an email from someone who had a Kickstarter for a side hustle planner and was looking to promote it, which I happily did here. After following this side hustle planner guy (whose name -- interestingly enough -- is not side hustle planner guy, but Ryan) on Instagram for a few months, I discovered that he had launched not only this ingenious planner, but a podcast as well, which I have been happily listening to since. Each week, Ryan interviews an inspiring guest who turned their hustle into a full-fledged business, which leaves me feeling both more educated (because of their tips and tricks) and motivated.

4. Blogger Genius

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If you are a blogger and/or run any sort of website/online shop, you need to get yourself acquainted with Miss Jillian Leslie ASAP, as her Blogger Genius Podcast showcases some of the greatest minds in the business! From writing/publishing/marketing your own book to hiring the right people to help grow your business to getting started with Pinterest, the Blogger Genius Podcast is a cool drink of water that is sure to get you fired up about growing your empire.

(In addition to the podcast, Leslie co-created the ingenious MiloTree plug-in, which helps you seamlessly grow your social media following and email subscribers with just the click of a button! To try this must-have plug-in free for 30 days, click here. *Please note: By using this link to sign up, I may receive a small commission. Don't worry, though; it doesn't cost you any extra!*)

5. Boss-Mom

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What is a list of the best podcasts for mompreneurs without mentioning Dana Malstaff (AKA the Beyonce of mompreneurs)? Dana was named one of Huffington Post's "50 must-follow women fentrepreneurs in 2017" and shares about everything business related on the Boss-Mom podcast, making the show a one-stop shop for all things launching/growing/dominating your business.

Now I want to hear from YOU! What are your favorite business and marketing podcasts? Hook a fellow mompreneur/side hustler up! 

5 Free Apps That Will Pay You Get In Shape

Please Note: This article may contain affiliate links, meaning I may receive a small kickback if you sign up via any of the links. Thank you for supporting the Side Hustle Mom mission!

Can I be brutally honest with you for just a second?

Promise me you won’t judge?

Okay, good. (And thank you.)

I have never stepped foot in a gym.

I’m not sure if it’s because I’m intimidated, cheap, or lazy, but I have never had a real desire to go work out with equipment. Nevertheless, I do still have a desire to be fit and healthy, so I try to get in as much walking, toddler chasing, planks, lunges, dancing, etc. as I can each day. To track my steps and movement, I had been using the Health feature of my iPhone, but felt I wasn’t getting an accurate reading (seeing as though I had to have my phone on me at all times, which hardly ever happens at home).

Enter my awesome husband gifting me a FitBit wristband (affiliate) for Christmas!

I love my FitBit. It tells me the time, tracks my footsteps (though I do feel it is a little off from time to time), and even monitors my sleep — it’s like my new BFF! Come to find out, not only does FitBit track my every movement, it also pays me to get active.

Really!

Here are just a few of ways it (literally) pays to get fit:

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1. Walgreens Balance Rewards: This one is a little in-depth, so I will share exactly what Walgreens says: Get 20 points per mile when you walk, run or cycle. Plus, get 20 points per weigh-in, blood pressure test, blood glucose test, and earn points while you quit smoking/tobacco with Balance Rewards for healthy choices. As a Balance Rewards member, earn 5,000 points and receive a $5 reward to redeem on your next purchase. The more points you earn, the bigger your reward.

2. HealthyWager: Losing weight and getting fit works so much better when you have someone both cheering you on and holding you accountable, which is exactly where HealthyWager comes into play! To play, simply determine your weight loss goal, whether you're participating in a group wide pot or with your friends/co-workers, and then make a bet on how much weight you'll lose and in what timeframe. Depending on your group and goals, you could make up to $10K. Cool, right?

3. Achievement: AchieveMint lets you earn rewards with the health and fitness apps you already own, use, and love. From sleeping well to eating healthier to taking the stairs vs. the elevator, you will earn rewards just by making better choices. The more you do, the more you earn (via Paypal, gift card, or Visa gift card). Cha-ching! 

4. Ebates: As if you didn't have enough reasons to love Ebates (remind me to tell you about the time I used their link for less than a MONTH on my regular Amazon, eBay, and Groupon purchases and received a check in the mail for $43), the FREE cash back app will also give you money back on purchases like Nike, Weight Watchers, Nutrisystem, GNC, and more. 

5. Commit: "Have a goal? Commit to it" with the new Commit app, which "eliminates all of your excuses and encourages you to follow through on commitments and become the best you." Whether you are looking to hit work goals or start living healthier, Commit will both hold you accountable and reward your favorite non-profit for your productivity! 

Do you use any of these apps? Let us know what you think in the comments! 

How to Throw a Fun and Inexpensive Cookie Decorating Party For Kids!

I love me a good kids party! Don't you?

I am constantly scouring Pinterest and the web for fun and cute party and playdate ideas, which is how I originally ran across my beloved Jenny Keller and her incredible parties/dessert tables. I try channeling my inner Jenny Cookies whenever I get a chance and though it never turns out quite the same as one of her fabulous parties, it's still fun and gives me a chance to entertain and be creative.

Jenny is always throwing the cutest holiday parties for her friends and family, which inspired me to throw TWO Halloween cookie decorating party for Jackson and his friends! I am a notorious hoarder collector of all things holiday clearance, so when I opened up my seasonal box in early October, I knew I HAD to do something with all the half-off cookie cutters, cupcake liners, etc., that I purchased for 50% off November 1, 2014.

That's when it hit me -- Jackson would host his first ever cookie decorating party! Here's how I he did it...

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A week before the party, Jackson and I spent an entire morning rolling, cutting, and baking our sugar cookies (this is the awesome recipe I always use) and then popped them in the freezer. Whenever I am throwing a party or having company for dinner, I like to do as much of the work ahead of time as possible to make the day before/morning of much less stressful. Later that same day, we made our way to the Dollar Tree to pick up disposable table clothes, plates, cups, etc. 


The day before the party, I whipped up a batch of Jenny's fabulous buttercream frosting, covered it, and let it set in the refrigerator overnight. I also drafted the help of my husband to line the floor with a disposable table cloth and did a dry run through of how I planned to set up the table the next morning. 

Here's how it looked:

For each place setting, I had a plate with 3 cookies, goody bags with an adorable "design-a-mask" inside, a cup full of the buttercream icing, and 3 Halloween cupcake liners to hold the kid's toppings.

At the center of the table, I set out bowls full of candy corn, gummies, and teddy graham crackers for the kids to use for decorations. 

Once the kids arrived, played for a bit, and refused to take a group picture (gotta love toddlers!), we began the decorating!

The kids made a huge mess and consumed tons of sugar while the moms all got to visit and drink coffee -- so all in all, the party was a huge success :) I think that some of the kids were still too little to get into the decorating (Jackson for one was WAY more interested in the eating than the decorating), but I am already planning the next party in my head... Christmas! Valentines! Easter! The cookie decorating possibilities are truly endless!

How to Make $2,500+ a Month as a Social Media Marketer

Please Note: This article may contain affiliate links, meaning I may receive a small kickback if you sign up via any of the links. Thank you for supporting the Side Hustle Mom mission!

If you are reading this, there is a good chance that you stumbled upon this article/site through either Facebook, Pinterest, Twitter, or Instagram.

Right?

Right.

How often are you on these platforms (be honest; we won't judge)? Have you ever thought about turning your time on social media into a full-blown work-from-home empire?!

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According to PayScale, the average social media marketer brings in $34,432 to $56,571 per year, which is not only factoring in marketing firms, but the freelancers and one-(wo)man companies as well.

In some of the women entrepreneur groups I am in, I see marketers advertising their 2-to-3-posts-per day services for $500+ per month!

Think about it: If you charge $500 per month to manage a business' Facebook and Instagram accounts, and take on 5 regular clients, that's a whopping $2,500 per month (or $30,000 per year).

$30,000 a year to get creative and schedule posts? Umm, yes please!

Now think about how it could be once you get your business established and some satisfied clientele... you could not only take on even more clients (if time permits), but you could also raise your prices to mirror the quality of your work!

Obviously, everyone's experience and pay scale is going to vary, but this is a highly sought after and realistic work-from-home job that I cannot help but share. 

The other day, I was listening to the Hustle to Freedom podcast (which I STRONGLY recommend listening to!) and heard the story of Sarah Bettencourt: a single mom who left her job at an established firm to grow her own social and digital management company. Today, Sarah's company employs 6 AND works with huge bloggers, entrepreneurs, and brands... pretty cool, right? 

Now for the million dollar question: Just how does one become a social media manager/strategist/marketer?

Long before we had our first son, I knew I wanted to be a stay-at-home mom and, lucky for me, about a week after he was born my husband was interviewed/hired for an awesome network engineer job in Denver. Because of this new job (and a lot of budgeting), we could now afford for me to stay home, but I still wanted to find something that I could do to bring in a little extra money.

What did I do?

I reached out to my hometown museum, who had an outdated website and virtually no online/social media presence, and offered to be their webmaster, newspaper copywriter, and marketing manager.

That's right: I asked.

My advice in starting your career in social media is to reach out to different small businesses, mom and pop shops, restaurants, etc., to help yourself become established and to help your client grow their business. Needless to say, you probably won't make $3,000/month right off the bat (I was making $10 an hour), but you will learn a lot and will hopefully receive referrals/a great testimony from the people you've helped!

Another great place to for marketing is -- ready for it? -- Craigslist!

Yes, Craigslist can be a sketchy place at times with ads for casual hookups and scam houses for rent, but it can also be a goldmine for work-from-home jobs! 

Before I began writing for the company I am with now, I interviewed for/was offered a job at a local marketing and analytics firm, one that would allow me to work remotely with the exception of bi-weekly in-office meetings. To search through available opportunities, go to the "jobs" section of your local Craigslist (heck, check out all the local metro pages -- it's work from home, so it doesn't matter if you live in that exact spot or not) and search "remote+marketing." 

Something to keep in mind if/when going this route: If you are working with an actual company, you probably won't get to name your price... BUT, you will be getting invaluable experience that you can add to your resume! Another thought/warning: Be sure to also research the company to make sure they are legit, because even though CL has a lot of good jobs, they also have their fair share of scams.

A final thought when finding work is to reach out to friends and family to let them know what you are doing! Post your services in LinkedIn, share a status about it on Facebook... it is amazing just how often somebody you know knows someone else who could use your expertise! 

If you want to take your knowledge to the next level or add a completed course to your resume, I have just the class for you, which is that of Social Media Manager School, which teaches you the ins and outs of the different social media platforms, how to find more clients, and even how to increase your revenue! Get started with their FREE Social Media Jump Start by clicking here.

In addition to the course, I have found this book to be extremely helpful in learning more about running your business/navigating social media management (Please note: This is an Amazon Affiliate link, meaning I may receive a small commission off any purchase. Don't worry though; there is no price change/increase for you by buying through my link): 

Happy business launching, Side Hustle Mom! As always, if there is any way I can help in your work-from-home journey, drop me a comment!