Mom Boss Interview: Heather Criswell from WiseInside

2018 is coming to an end… have you started making your New Year’s resolution yet?

If beginning your business and/or working from home is your goal, I highly recommend reading on, as today’s mom boss is making a big difference in the world and wants you to do the same! If you are ready to be inspired, meet the incredible Heather Criswell: a wife, boy mom, author, and motivational speaker who is changing the world by #rootingforlove.

Here she is:

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Heather: I have never met you in person but just reading through your website makes me feel like you would be an amazing mentor and friend! Can you please tell us a little bit about yourself and your background?

Thanks so much Annie for giving me the opportunity to share. My life has been full of peaks and valleys, but I'm happy to say that I still rise and shine through it all. I started my journey as an entrepreneur at 21 years old. I was presented with an opportunity to open a preschool and left college to follow my dreams. After nearly a decade of owning the school, I decided to focus on adults for awhile. I opened a holistic wellness center and worked with clients to experience alternative healing methods. I sold the wellness center and started an online business to help parents and children communicate and connect with games, mediations, and coaching. Now, I am hosting a podcast, local town hall meetings, and helping people reconnect to life's purpose by Rooting for Love. I currently reside in Las Vegas, Nevada with my husband and 7-year old son. 

Your story is so inspirational and relatable on so many levels! How did your story bring you to WiseInside? 

Life gives us so many opportunities to follow our own wisdom, our gut instinct.  We know we are WiseInside as babies, we know what we need and want.  Over time, that "knowing" gets chipped away and replaced with other's opinions, ideas, advice and wisdom. We often loose the connection we have to our own wisdom. We are guided throughout our days and lives, but often disregard the "nudge" from within. When I follow my intuition, my wisdom, my heart...everything seems to work out in my best interest. 

What do you offer via WiseInside? Who would most benefit from this community?

I offer tools to help you reconnect to your own wisdom. Those of us that are tired of "you should" or "you have to" would benefit from reconnecting to the wisdom within. 

Just what is #rootingforlove and why is it so important?

#rootingforlove is a movement to help us all remember that life is rooting for us and when we root for each other, we have the power to do the impossible. 

I was on a podcast about a year ago. We had a beautiful conversation with the emphasis  on my book, Wise Talk from the Other Side (conversations I have had with my family members that have passed on) it was a powerful chat and at the end he said, “Heather, I want you to know we are rooting for you.”  Something shifted. I sent him a message after the show and thanked him for rooting for me. It was so profound, it felt so powerful, and I had no idea why. He responded quickly with a story…”Theres a species of trees that should not be able to grow as tall as it does. It has the ability to link root systems with other trees so it can weather any storm and not be uprooted. On the surface, it’s an anomaly. Underneath it is entwined with the others so it can “do the impossible”. That’s what I meant by “we’re rooting for you.”And there’s more…on the surface the trees are separated by great distances but those roots can stretch football fields in length, they seek each other out. 

This is why #roootingforlove is so important. 

We seek each other out to root in and do the impossible.  

Because This journey through life is filled with struggles, challenges, grief, loss. frustrations, misunderstandings, we often forget our truth. 

We are born in love, with love, and for love. 

How did you go about building this brand/community and what advice can you give other moms out there looking to build their own business (or even movement)?

It has been a long journey...because I had to take my own advice and stop listening to what everyone thought I should be doing, and do what I love instead. I had to trust that my love, passion, and excitement would open doors that I didn't know were available to me. I trust that everything is working out for me, even when it doesn't look like it in the moment. I trust that life is rooting for me and so many people want success for me too!  I know when I follow my heart, I will always succeed. I know that I will rise above any circumstance, love myself and others through it, and shine brighter than I imagined. 

As a fellow mompreneur, I gotta know: How do you balance it all? What does a day in your shoes look like?

Haha!  I don't believe in balance. At all. Nope. haha!  Everyday is different.  Some days I am very focused on business, other days I am at the park for 5 hours with my son. I gave up on the idea of balance. I used to feel guilty if I spent too much time working or too much time neglecting my work. Now I know that in the end, it all "balances out" on it's own. Sometimes I need a full day of grind and other days I need to step away from the computer and breathe in air from the park all day. What I know for sure, we are all doing our best, and that's enough. For reals. That's enough. 

What do you consider to be the greatest thing to have happened since launching WiseInside? 

The greatest thing that has happened is a confirmation that I am here on purpose. My words have meaning and help others (and myself) along the way. I know that every act of  love that I do on a daily basis is reminding us all that our purpose is simply to shine. Our purpose is in the small acts of love we do every single day. Because those acts of love travel and heal the world in more ways than we can imagine. 

Incredible, right? To connect with Heather and/or WiseInside, visit her Facebook, Instagram, or Pinterest.