Mom Boss Interview: Livvy Cunningham from Ruby Ribbon

Ladies and gentlemen: It is Wednesday and it's time for your weekly dose of #momboss inspiration! You know how we love setting big goals here at Side Hustle Mom and and today's interviewee is MAJOR goals! 

Last month, we introduced you to Anna Zornosa, the founder and CEO behind the amazing Ruby Ribbon, which offers women (and men!) the opportunity to own their own boutique without the traditional MLM format. After speaking with Anna, we wanted to keep the conversation going, which is why we reached out to Ruby Ribbon about speaking to one of their talented stylists, which is where the lovely Livvy Cunningham comes in!

Livvy is a super mom to FOUR kids (ages 1, 7, 12, 15), owns a boxing gym/fitness facility with her 2-time world champion boxer husband, and styles women in super comfortable and stylist Ruby Ribbon clothing. 

Here she is!

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Livvy, please tell our readers a little bit about yourself:

I am a wife to a great husband, coming up our 15th anniversary this Fall and mom to 4 awesome kids ages 15, 12, 7 and 1.  My husband and I own and operate a boxing gym/fitness facility and in short, life is beautifully crazy.  My days are busy, but they are also a lot of fun and very fulfilling.  Being that my life is so busy, I don't have time to hang out with girlfriends in "real life" so I really value the relationships I am able to build online and through social media.  I laugh a lot (mostly at myself) and I'm an entrepreneur to my core. 

What is your professional background? Have you always been in a sales-related field?

I have a Bachelor's degree in Business Management from Boston University.  I have held corporate positions in administration, marketing and corporate sponsorship, as well as managed my husband's professional boxing career for the last 10 years.  Before entering the direct sales industry, I had never held an actual sales position. I'm not naturally a pushy person, so I never thought I would be any good at it – I thought you had to be like a car salesman to do well in sales.  But since entering the field—and after a lot of professional development and learning from mistakes along the way—to my surprise, I am good at it and I truly do enjoy it. This industry is so powerful for side-hustling mamas that want to build a business and make money on their own terms, especially when they learn the proper way to sell. 

How were you first introduced to Ruby Ribbon? With all of the different direct sales companies out there, what made this company/opportunity different?

I started as a party host because I saw a post on Facebook talking about a bra-replacing, tummy slimming cami and like every other woman that hates her bra, I was curious.  I ended up setting up a virtual party and it was a major hit. My friends went crazy for the camis, so much so that the entrepreneur in me couldn't resist the opportunity.  I started to research it and really fell in love with the company, its mission, messaging and products.  So I jumped in and haven't looked back.

Ruby Ribbon is very different than other opportunities out there for several reasons. The company offers a $79 solution to a million dollar problem.  We don't have to deal with bras, underwires and back fluff anymore! Ruby Ribbon’s products empower women, helping them look and feel their very best with comfort!!  I just truly believe that when you look good, you feel good and when you feel good... WATCH OUT WORLD!  Beyond that, this opportunity has no competition in the direct sales space, a corporate team with so much heart and lots of room for growth considering that we only have 2,700 Stylists today.  

How do you promote and market your business? 

The amazing thing about this opportunity is that I am able to work it on a super part-time basis and still make full-time income.  I personally promote and work my business online and fit it into the nooks and crannies of my life—15 minutes here, and hour there, while waiting in the car pick-up line for my kids after school, etc.  I primarily use Facebook to chat “cami life” with women that are ready to ditch their bras and I also run a private VIP Facebook group for my business with over 600 members.

What can our readers expect when signing on with Ruby Ribbon? (Ex: Compensation, community, etc.)

Ruby Ribbon Stylists have their very own business to run and build as big as they can dream.  But even more then that, they are joining a very tight knit and close family.  I have never seen a company with so much support and training, nor one that is so generous with incentives, free product credits, and perks!  I've mentioned this already, but this company has such heart that even stylists are offered maternity and bereavement programs!  Our CEO is in the field and truly involved in every level of the business and that is something very special.   

How many hours a week do you spend on your business and what do you typically do during this time? 

I work my Ruby Ribbon business 1-3 hours per day, but usually less on the weekends, unless it’s the end of the month.  I am a wife and mom first. I am very clear about that and in all honesty, our gym takes precedence as well.  When I am working my business, I am "planting seeds" online, connecting with women, posting in groups, interacting in my VIP group, answering questions, conducting virtual fittings and hosting Facebook Lives. I also have a growing team and spend time daily helping them, answering questions, conducting trainings and having fun with women that are building their dreams.

Finally (and most importantly): Do you have a specific Ruby Ribbon memory that stands out as your favorite? Why?

I would say trying on a cami for the first time is my favorite memory.  I had the biggest smile on my face and all I could think was “FREEDOM!!” All of the things I hated about my bra disappeared and I was comfortable and confident.  Our camis initially start with a small ripple of change in our life because we don’t wear a bra anymore.  But, that ripple grows into a major wave that becomes life changing.  When you are on hour 14 of your day and still going strong and you realize, "hey my back isn't hurting like it normally does by now" or you have received compliments all day about how you look (“something is different about you…have you lost weight?”). You have an extra pep in your step and you realize it all comes back to your cami.  For me, even better than that is getting messages from my customers with similar stories and hearing how our products are helping them.  It seriously makes my day.

Traditionally these types of products do not work well for women with larger cups sizes and they feel like they will always need the underwire.  I have a good friend that wears a 36 HH and her breasts weigh 5 pounds each!  She reluctantly tried a cami and the next day she sent me a video practically in tears when she realized that there was a life for her without an underwired bra and she was ecstatic. 

Ready to launch your own Ruby Ribbon boutique? Visit their website now to get started!