If you have been out and about (and not living under a rock) the last 10 years, you know that social media is KING in terms of both marketing and consumption, so you may be wondering how to get in on the action and get a piece of that TRILLION+ dollar pie!
Look no more folks, for I have just the person to turn to with these questions, which is none other than the super smart and talented Felicia Wright!
Felicia is an Army vet (thank you, Felicia!), former 1st grade teacher, wife, mom, and marketing whiz who lives in Las Vegas and runs the successful Felicia Wright - The Social Media and Design Fixer.
I am so, so excited to have Felicia here today, so let's dive on into the nitty gritty:
Can you please give our readers a little glimpse of your background?
Yes, I am married with a 4 and a 2-year-old. I have 2 girls named Karina and Charlotte. I served in the United States Army Reserve for 6 years. During that time I went to school to be a teacher. Shortly after I left the Army I became a teacher. I taught for 4 years. Now I run my online business.
How did your time in the army and as a teacher lead you to start your own business?
What really changed was having my children. I had my first when I was still in the military. When I had her my priorities changed. My daughter needed me and I hated being away from her. This was compounded by the fact that I was nursing at the time. I would be gone for 8 to 10 hours and she would barely eat the whole time. It was heart-breaking. So I left after my time was up and began teaching.
Teaching afforded me more time with my baby and I loved it. In my second year, I had my second baby. Life changed again. Juggling 2 kids and teaching was difficult, but I made it work. Eventually, I started to realize that teaching was not a complete fit for me.
I knew that when my kids started school I would miss the big events. As a teacher, we can't miss certain days, and I got 1 day of personal leave each year. That meant that I would miss out on their first day of school, award ceremonies, and anything that popped up for them. This is when I decided to start my own business.
What kind of services does Felicia Wright (your business) offer? How did you decide on your niche?
I offer social media strategy, management, and ads. When starting I had to find something that I loved and could do from home. I always loved social media so I started researching what I could do with it. Social media management was the perfect fit for me. Plus I really enjoy it!
Can you give our readers any tips on how to start an online business?
Honestly its not an overnight thing. It takes lots of research and hard work, but it can be done. These are my top tips.
1. Find something you love and find a way to package it.
2. Make sure there is a demand for what you want to do.
3. Find the platforms you want to use and optimize those platforms with your information and what you do.
4. Start to offer your services to people.
5. Stay consistent with your outbound marketing efforts. (Keep the ball moving)
How do you go about getting new clients? Do you have a preferred way to market your services?
When I was working and running my business on the side I had to use social media to find clients. In my spare time, I started looking for job postings and offering my services. I did this in the morning, my lunch break, and after work. It was difficult at times, but I made it work. I also used my social media accounts to post my services and give value in my industry.
I like this route the best. Networking events were hard to get to at times. Most were during the day and finding babysitting could be difficult. So virtual was the best option for me.
What does a day in the life of a busy mompreneur like yourself look like?
Its a bit of a rollercoaster until my husband gets home. I have to manage the kids and my business at the same time. I wake up before my kids. So every weekday I get up at 5:00 am. So that gives me an hour before they get up. I really enjoy that quiet time. It sets up my day for success.
For the rest of the day, I have a google calendar. I schedule EVERYTHING. I have no choice. If I don't things slip through the cracks. I'm still working to improve in this area but it has helped out so much. I schedule time with my girls and work time. My husband also has access to my calendar. So he can see what I have going on. He also schedules things in the calendar so I know not to book anything during that time.
Finally, do you have a business-related memory that stands out as being your favorite?
I do! My girls are a mess! (in a good way)
I guess I am wearing off on them. Here is a conversation I had with my 4-year-old.
Karina "Mommy I really need your phone"
Me "Why do you need my phone so bad?"
Karina "Well I have a podcast at 1."
Karina "Yes, mommy!"
Me "Well can I get my phone back later"
Karina "No! I have to talk to my client"
Me - "........"