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If you are reading this, there is a good chance that you stumbled upon this article/site through either Facebook, Pinterest, Twitter, or Instagram.
How often are you on these platforms (be honest; we won't judge)? Have you ever thought about turning your time on social media into a full-blown work-from-home empire?!
According to PayScale, the average social media marketer brings in $34,432 to $56,571 per year, which is not only factoring in marketing firms, but the freelancers and one-(wo)man companies as well.
In some of the women entrepreneur groups I am in, I see marketers advertising their 2-to-3-posts-per day services for $500+ per month!
Think about it: If you charge $500 per month to manage a business' Facebook and Instagram accounts, and take on 5 regular clients, that's a whopping $2,500 per month (or $30,000 per year).
$30,000 a year to get creative and schedule posts? Umm, yes please!
Now think about how it could be once you get your business established and some satisfied clientele... you could not only take on even more clients (if time permits), but you could also raise your prices to mirror the quality of your work!
Obviously, everyone's experience and pay scale is going to vary, but this is a highly sought after and realistic work-from-home job that I cannot help but share.
The other day, I was listening to the Hustle to Freedom podcast (which I STRONGLY recommend listening to!) and heard the story of Sarah Bettencourt: a single mom who left her job at an established firm to grow her own social and digital management company. Today, Sarah's company employs 6 AND works with huge bloggers, entrepreneurs, and brands... pretty cool, right?
Now for the million dollar question: Just how does one become a social media manager/strategist/marketer?
Long before we had our first son, I knew I wanted to be a stay-at-home mom and, lucky for me, about a week after he was born my husband was interviewed/hired for an awesome network engineer job in Denver. Because of this new job (and a lot of budgeting), we could now afford for me to stay home, but I still wanted to find something that I could do to bring in a little extra money.
What did I do?
I reached out to my hometown museum, who had an outdated website and virtually no online/social media presence, and offered to be their webmaster, newspaper copywriter, and marketing manager.
That's right: I asked.
My advice in starting your career in social media is to reach out to different small businesses, mom and pop shops, restaurants, etc., to help yourself become established and to help your client grow their business. Needless to say, you probably won't make $3,000/month right off the bat (I was making $10 an hour), but you will learn a lot and will hopefully receive referrals/a great testimony from the people you've helped!
Another great place to for marketing is -- ready for it? -- Craigslist!
Yes, Craigslist can be a sketchy place at times with ads for casual hookups and scam houses for rent, but it can also be a goldmine for work-from-home jobs!
Before I began writing for the company I am with now, I interviewed for/was offered a job at a local marketing and analytics firm, one that would allow me to work remotely with the exception of bi-weekly in-office meetings. To search through available opportunities, go to the "jobs" section of your local Craigslist (heck, check out all the local metro pages -- it's work from home, so it doesn't matter if you live in that exact spot or not) and search "remote+marketing."
Something to keep in mind if/when going this route: If you are working with an actual company, you probably won't get to name your price... BUT, you will be getting invaluable experience that you can add to your resume! Another thought/warning: Be sure to also research the company to make sure they are legit, because even though CL has a lot of good jobs, they also have their fair share of scams.
A final thought when finding work is to reach out to friends and family to let them know what you are doing! Post your services in LinkedIn, share a status about it on Facebook... it is amazing just how often somebody you know knows someone else who could use your expertise!
If you want to take your knowledge to the next level or add a completed course to your resume, I have just the class for you, which is that of Facebook Advertising Secrets!
Facebook ads are HOT right now and businesses need people like you to help them run their campaigns. My friend, Andrea Vahl has a brand new training series called How to Start a Highly Profitable Facebook Ads Management Business…even if you’ve never run Facebook Ads before!
You will learn:
- The #1 thing you need to have in place BEFORE you start running Facebook Ads for clients
- How to get your first client in 30 Days or LESS (and then Scale UP from there)
- What specific things you do for clients each day, week, and month so that you make sure their ads are working for them (with some handy checklists)
- 3 crucial decisions about services, packages, and pricing that will help your Facebook ads management business run more profitably
The training includes checklists, videos, an ebook and a LIVE webinar happening on September 6th. Get signed up by clicking here.
In addition to the course, I have found this book to be extremely helpful in learning more about running your business/navigating social media management (Please note: This is an Amazon Affiliate link, meaning I may receive a small commission off any purchase. Don't worry though; there is no price change/increase for you by buying through my link):
Happy business launching, Side Hustle Mom! As always, if there is any way I can help in your work-from-home journey, drop me a comment!