New Data Shows Women Love Their Side Hustles and It’s Not All About the Money

Are you ready to have your minds BLOWN, Side Hustle Moms?

One of my friends from the fabulous Ruby Ribbon just contacted me about some amazing new data regarding three women-led gig economy startups and the results were not only fun, but seriously fascinating:

New Data Shows Women Love Their Side Hustles and It’s Not All About the Money 

“Women in the Gig Economy 2018” Reveals Women Value Flexibility, Income and Entrepreneurship

SAN FRANCISCO – Sept. 7, 2018 – A new survey of more than 1,000 women with side hustles reveals that the top three reasons women choose independent work are: flexibility (44 percent), income (38 percent) and entrepreneurship (25 percent). Commissioned by BabyQuip (www.babyquip.com), Ruby Ribbon (www.rubyribbon.com) and UrbanSitter (www.urbansitter.com) “Women in the Gig Economy 2018” provides an in-depth look at a cross section of women who make income working side hustles either as their sole source of income or as a complement to full time work. The findings show that the majority (95 percent) of women with side hustles find the work fulfilling and nearly a third (32 percent) say they plan to continue doing independent flexible work forever.

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The gig economy is steadily reshaping the workforce as evidenced by the May 2018 Gig Economy Index, which reported that roughly 40 percent of the U.S. workforce makes 40 percent of its income through gig work. “Women in the Gig Economy 2018” sought to examine the landscape as it pertains specifically to women who have chosen side hustles to earn supplementary or primary income. The resulting data creates a snapshot of how and why women gig in 2018.

Flexibility First

When asked why they choose to side hustle, “flexibility” was the most frequent answer, with 44 percent of women indicating it is one of the primary reasons.

More specifically, when rating how important various aspects of their gig economy work was to them, 65 percent of respondents indicated flexibility is “extremely important,” with another 30 percent saying it is “very important.”  In all, flexibility is important to 95 percent of respondents. What’s more, women with children under age 5 were more likely to select “more time with children” (54 percent), another form of flexibility, as the reason they gig.

“Even in an era of historically high employment, women are choosing a side hustle,” said Anna Zornosa, CEO of Ruby Ribbon. “In spite of the growing demand for full-time workers, these findings indicate that women are going to continue with their gig economy jobs, which offer them fulfillment and flexibility, as well as a satisfactory income.”

Income is Important

While flexibility is the leading reason women report they gig, income is a close second. Overall, 38 percent of women indicated they side hustle to “earn a good income.”  When asked to rate how much importance they place on various aspects of their side hustles, “earning money” was most likely to be rated “extremely important” (66 percent). 

More than half of respondents (54 percent) reported adding over $500 to their monthly household incomes through their side hustles. Most (57 percent) reported that their hourly earnings were below $20, with the balance (43 percent) reporting earning $20 or more per hour. Women were most likely to report they gigged between 5 and 9 hours a week.

Most women reported they are either “somewhat” satisfied (56 percent) or “extremely” satisfied (20 percent) with the money they earn. Only 12 percent of women report being dissatisfied with their earnings.  The survey found that women who have been doing this work for 3 or more years enjoy higher earnings, with 59 percent earning $500 or more and over a third (36 percent) earning over $999 per month.

Women most commonly report that they use their side hustle earnings to cover general household expenses like mortgage and rent, car payments and food costs. When considering only age, women in their 20s are the most likely age group to use earnings to pay off student loans and other debt, while women in their 50s and 60s are the most likely age groups to use side gig income to save for retirement.  The survey also found that most prefer to have an independent contractor relationship with the company that provides their side hustle opportunities (61 percent), rather than being traditional employees (12 percent).

“The gig economy appeals to women of all ages, and we’re not surprised  that the  ways they use their side hustle incomes differs by life stage,” said Fran Maier, Founder and CEO of BabyQuip. “What excites us is that they enjoy this kind of work and we are looking forward to creating great opportunities for them at any age or life stage.”

Entrepreneurship is Evolving 

Entrepreneurship was the third most popular answer (25 percent) to the question asking participants why they gig.  More than half of the women surveyed (58 percent) rated “build my own business” as being “very important” or “extremely important.”  

Additionally, respondents value the skills they are acquiring through their side hustles with 72 percent of women acquiring “customer service” skills and just under half learning various marketing skills, including sales (44 percent), marketing and advertising (43 percent), social media marketing (42 percent) and public relations (41 percent). 

“Side hustles aren’t new to women. Many were gigging before the term was ever coined,” said Lynn Perkins, CEO of UrbanSitter. “But with the availability of more robust gig platforms and marketplaces today, it is easier for women to find and succeed at side hustles that offer the flexibility and money they need, while also allowing them to acquire new professional skills and become entrepreneurs at any stage in life. It’s truly a winning proposition.”

For more detail on the survey and its finding you can see the full white paper entitled “Can’t Stop, Won’t Stop Her Side Hustle: Women in the Gig Economy 2018” at each of the site’s newsrooms.

Download the white paper at  UrbanSitter, BabyQuip or Ruby Ribbon.

Download the infographic at UrbanSitter, BabyQuip, or Ruby Ribbon.

About BabyQuip

BabyQuip, formerly Babierge, is the leading baby gear rental service and marketplace serving traveling families visiting more than 250 destinations in the US and Canada. The company helps families pack light and travel happy by delivering and setting-up exceptionally clean, quality baby gear. As a branded multi-sided marketplace, the BabyQuip platform enables on-the-ground "Quality Providers" to build a solid business renting gear that they own. BabyQuip is backed by Startup Capital Ventures, Quake Capital, Rostrum Capital, The GWC Innovator Fund, the Stanford-StartX Fund and several angel investors. 

About Ruby Ribbon

Ruby Ribbon is an apparel company, focused on intimates, that sells its products nationwide through a technology-empowered network of Independent Stylists. True to its mission of supporting all women, Ruby Ribbon's award-winning intimate apparel and on-trend fashion are designed for comfort, style and fit. The company supports female entrepreneurship by enabling each Stylist to operate her own business. Ruby Ribbon is backed by investors, including Trinity Ventures, Mohr Davidow Ventures and DBL Partners.

About UrbanSitter

UrbanSitter is an app and website that’s making it easier than ever for parents to find, book and pay trusted childcare, from date nights to full-time care. Only UrbanSitter taps into a parent’s personal network to connect them with sitters of friends, co-workers, moms groups and parents from their kid’s school—to find a sitter they trust. With more than 1 million registered users in more than 50 cities, UrbanSitter is solving the childcare dilemma for families everywhere. The company is backed by Advance Venture Partners, Canaan Partners, DBL Investors, First Round Capital, Match Group - a division of IAC, Menlo Ventures, Rustic Canyon, Aspect Ventures, A-Grade Investments and several angel investors.

In case you missed it, I had the chance to speak with a few of these amazing mompreneurs, so please check out our interview with Ruby Ribbon’s Anna Zornosa here and BabyQuip’s Trish McDermott here.

Mom Boss Interview: Lisa Peek from Babierge

Last month, we introduced you to an epic work-from-home opportunity that is Babierge; a "platform business that helps you rent out baby equipment that you deliver and setup for traveling families and local grandparents hosting grandchildren." 

While the theory of renting out the baby gear you already have at a daily rate sounds super lucrative (and maybe even a little too good to be true), is it? To find out, we reached out to a REAL Babierge Trusted Partner, who runs her business out of San Antonio and was super gracious in allowing us to interview her. 

Mammas: Meet Babierge Trusted Partner Lisa Peek! 

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Tell us a little bit about yourself, Lisa. I read that you are a Texas girl with two boys, but what is your professional background?

Well I need to update my profile because I actually have THREE boys now!! But I’m from Michigan originally, moved to San Antonio about 12 years ago with my full time employer - AT&T. I’ve worked for them for about 16 years starting in Michigan. I started in retail and moved to training which is what I do now, mostly virtual training now which is super great for a new mom like me - easy to do from home. I have a bachelors degree in PR/Marketing as well! 

Before becoming a Babierge Trusted Provider, did you try any other side hustles (and if so, is it something you still do in addition to Babierge)?

Before becoming a Trusted Partner with Babierge, I had tried a few self employment side gigs - social media management, dog walking, blogging - but none really seemed to jive with me. I still have my blog up, but I don’t contribute to it as regularly as I’d like. 

Tell us a little bit more about working for Babierge: What exactly is a Trusted Provider and how do you become one?

A Trusted Partner for Babierge is an independent contractor position. You are your own business, but through the Babierge network - which gives you access to a nationwide name and network and affiliations that you may not have otherwise. You can easily start a business with Babierge by joining via their website - and then one of the leaders will reach out to you. Tell them you heard about it from me! And anyone who may be interested can feel free to reach out to me as well and I can help. 

Is the equipment you rent out baby gear that you already own or did you have to purchase new items?

The great thing about this business is it’s relatively low cost to start up. They advise you purchase a full size folding crib to start, because those are hard to get quickly if you need one. However the rest of the gear they encourage you to buy as you need because most is easy to get quickly from Target or Amazon with Prime. And it’s actually advised to not buy too much at first because every market is different so it’s hard to say what your most rented items will be. 

Do you choose the pricing for your items or are they pre-set by Babierge?

We choose our pricing and delivery fees! We just pay a small portion of our per day rate to Babierge as a service fee. 

Finally, do you have a favorite memory from working with Babierge (whether it be a specific client, scenario, etc.)?

My favorite memory working Babierge is definitely a customer I had. His wife and daughter were flying in to visit for 4th of July, he’s stationed here with the military. He got a bunch of items - car seat, stroller and crib. He chose the Bob for his stroller. After I dropped the items off to him he messaged me to inquire about a tray for the Bob. I don’t have one but I told him I could get one if needed. He said I didn’t need to get it, but it was just that his daughter is blind and doesn’t like to be restrained and they use it at home to keep her in. I said say no more please let me get it for you, so I ordered it Amazon 2 day just in time for the weekend in which they would be out and about and need it most. I just like being able to do things like that that make parents lives easier because I’m a parent myself and travel and know how traveling can be stressful with kids and the more comfortable and like home you can make it, the better! 

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Super fun, right?! To get started with Babierge, please visit their website (and be sure to tell them that Lisa referred you!). 

Work from Home with BabyQuip

Alright all you stay-at-home moms and dads: Side Hustle Mom is BACK and -- thanks to all of you who completed my survey last month -- better than ever! One of the ways that I have reformatted SHM to better serve you is by partnering with and featuring legitimate companies (verses just scouring the web for random at home positions, seen in the former job listings section) that offer good pay, flexible hours, and fun work! 

All of this being said, I have a question to ask: Have you ever flown by yourself with two kids, two car seats, two huge bags, and a bunch of other random junk? (Never again, right -- err, I mean, you too?) Wouldn't it be great if there was a way to get to where you're going, have somebody meet you with all of the baby necessities, and then pick it up at the end of your trip so you don't have to lug it all back with you through the airport?

Dream no more, mamma, for such a company exists, and YOU can work for them around YOUR schedule! Check out what Trish McDermott, co-founder of BabyQuip, has to say about her new company (and side hustle jobs in general) and how you can get involved:

Half of all US Millennials have a side hustle according to recent research from GoDaddy. Most side hustle for extra income, bringing in on average an extra $258 each month. Many report truly enjoying their side gig. There are many popular side gigs, including driving, pet sitting, cooking, running errands and selling items online.

With so much opportunity available, what makes for a good side gig these days, especially for a SAHM? As co-founder of BabyQuip, the leading baby gear rental marketplace - one that is 95% powered by women, most of whom are moms - I think I know.

BabyQuip mompreneurs (a few dads and retired folks too) rent, deliver and set up baby equipment that they own at a family’s hotel, vacation rental, or at the homes of grandparents who are entertaining visiting grandchildren. They return on departure days and pick it all up. They use their own SUVs, vans and other car types to bring portable cribs, car seats, high chairs, swings, books, games, toys and more to families traveling to their area who simply don’t want lug all that stuff.

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The work is flexible, easy, meaningful, and lucrative when compared to other side gigs. Mompreneurs acquire new sales, marketing and business skills on this journey and join a friendly and supportive community of entrepreneurs.

Here are some all-important criteria for a stay at home mom seeking to make some extra money in the gig economy. Whether you decide to start a baby gear rental business on the BabyQuip platform, or embark on any other extra income opportunities, you’ll do well to consider these factors.

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Flexibility - Does your side gig give you some control over your schedule? Can you take a vacation?

Easy - For stay at home moms, your side gig certainly isn’t the most important part of your life. You’ll want work that doesn’t stress you out (too much) and a side hustle where you can easily be successful, even when putting your little ones first.

Meaningful - At the end of the day, it’s nice to know that in some way, big or small, you left someone a little happier as the result of your work.

Lucrative - Not all side hustles pay well, especially when you factor in your time and expenses. Figure out your projected hourly income before you jump into any side hustle.

Educational - Select a side hustle that helps you keep your business skills sharp, or that increases your skill set, while you’re home with your babies. Ideally, you’ll be able to launch and grow your own business, one that can become a full-time gig if you decide to more significantly return to the workforce.

Collaborative - Look for a gig that connects you with other gig economy entrepreneurs, especially mompreneurs, even allowing you to collaborate with them as you grow your business. The best of both worlds is to have a solo business, but also a community of entrepreneurs with whom to share ideas, ask questions, and even make meaningful connections.

Trish McDermott is a co-founder of BabyQuip, the leading baby gear rental marketplace with locations throughout the US and Canada. Learn more about making baby gear rental your next side gig (and if you do, let them know you heard about them through the Side Hustle Mom!).