Funny story about today's mom boss interviewee...
Back in 2012, I started a cooking/lifestyle blog that turned into a family update blog that turned into a lonely blog that hasn't been updated since August (I really, really need to update all of Gabe's info... my poor second baby). Anyway, back when it was a cooking/lifestyle blog, I made some good blogging friends, including the lovely Laurel, who was pregnant/gave birth a few weeks after we had our Jackson.
Fast forward FOUR YEARS and I get a message on IG from Laurel checking in and re-introducing herself!! So, so cool! Anyway, we got to talking and I found out that Laurel is a Young Living Independent Distributor, which -- aside from Usborne -- is the only MLM I will buy (Thieves Cleaner and Stress Away = life), so I was so excited to introduce her and her business to you all!
Without further ado, meet Laurel:
I always like to start these interviews off by finding out more about you and your background, so can you give us a little blurb about who you are and what you did before getting married and having your two beautiful children?
I have been a restaurant gal for most of my adult life. A flexible schedule and lots of interaction with my customers has always appealed to me. I loved being able to go to work, do my job and then not take any stress or responsibility home with me. It made the work - life balance manageable for me. I have worked for the same major brewery for the last 10 years, dabbling in many different departments. I tried my hand at marketing, educating, and managing, where I had the opportunity to take an 8 week long personal development course! Strangely enough, it made me realize that I didn’t want to work 40+ hours a week, late nights away from my (future) babies to just get by. I wanted something I could be proud of, something I could feel passionate about and challenged by, which led me to wanting to start my own business of some sort!
Have you always been a stay-at-home mom or was there ever a time you worked out of the house?
Once our son came into the picture, I cut way back on my hours at the brewery. I had wanted to be a mama for so long, I couldn’t handle paying someone else to raise him. Luckily, my husband is a chef so our schedules are relatively flexible and we could move things around to have minimal childcare. Once our daughter arrived, my Young Living business was starting to make a major impact on our finances, and now I work 1-2 days a week out of the house, more for socialization and a break! It has made me appreciate that adult time and interaction a lot more, but I still miss my babies like crazy!
With all of the direct sales companies out there, what about Young Living did you find the most appealing?
I never intended to grow a Young Living business when I got a Premium Starter Kit (the best way to get going). I just thought I was supporting a friend in her business, I wanted a better diffuser than the cruddy one I had from Whole Foods, and I wanted to see if oils would actually do everything I’d heard they could.
As with most network marketing businesses, I got plugged into some Facebook groups right away and was blown away by the supportive and thriving community. People of all walks of life helping each other with daily issues we all face and business tools that were smart and not too salesy or in your face. Then I saw the Income Disclosure statement: https://static.youngliving.com/en-US/IMAGES/incomedisclosurestatement_image_us.jpg
And I realized there was a huge potential for this business to have a substantial financial impact on my family. A few things I love about YL as a business:
- don’t have to carry inventory. The majority of sales go through the website and involved helping people get their own accounts. From time to time, I’ll sell some oils or products in person but I don’t stock any for that specific reason.
- a culture and core values that align with my own. I’ve always been natural minded, and sought out ways to keep myself and my family well that are low impact on our bodies and the earth. The sustainability and community visions of YL are incredible and make me feel like I’m in the right place.
- the ability to build a business my way and in the time I have available. We don’t have sales quotas or required volume (other than approx $100/ month to qualify for ranks, which is easy to spend on products we use daily) Our team has a ‘share, don’t sell’ motto, which makes it easy to grown a business! I share what and how I use my YL products and go from there!
- The product line! Oh my gosh I had no idea YL had more than just oils. It is easy to spend the $100 a month when I can grab household staples like Household Cleaner, laundry detergent, personal care products, makeup, supplements and even food! The company is transparent and conscientious in its ingredients, so I feel confident using them for our whole family and knowing we aren’t being inadvertently harmed.
What has working with Young Living done for you and your family? Do you think it has given you opportunities you may not have had otherwise?
Definitely. I’ve stepped into a leadership and education role that I’ve always wanted, deep down. I feel much more confident in who I am as a person, so I feel much better equipped to serve others. It has allowed me to afford the things I want for my family, while allowing me to work from home and actually raise my children.
When you're a mom working from home, no two days are alike, but if you had to describe a "normal" day in your life, how does it look? How many hours a day/week do you dedicate to your business?
A normal day, HA! As you know, we try to have schedules for our kiddos, it helps their day go smoother if they know what to except!
I always tell my team this business is built in 5 minute increments, because some days that’s all I can manage! I am starting to have my sitter come once a week for a few hours so I can work from home and actually focus.
Here is a loose look at what a typical day may look like for me.
7am ish - kids wake up. We make coffee and they have some snacks and water while I check the virtual office and catch up on group messages. I like to write a task list of 3-5 things I need to do for my business and team. Having it written down help me ensure it will get done!
9am - take Henryk (4) to preschool and come back home.
10:30am Give Annika a bottle and put down for a nap.
10:31 - 12:30pm - shower, speed clean my house and then bust out as much work as possible. Things like follow up with interested friends, craft educational posts for my team, live videos, create and edit classes, pack giveaways, share business advice with my team, take and edit product photos, and so many other tasks that need accomplishing!
12:31 - 1ish - feed Annika lunch and create social media post about what YL products I’m using that day and why!
1-4pm: hang out with the kids. Go to a park, hike, build things at home, watch and movie and cuddle... I try to make a window of time during the day where I can be present with them and not distracted by my phone. I use it CONSTANTLY to stay connected.
4ish - start making dinner for the family. Sometimes I’ll play a personal development podcast or listen to a tedtalk while I prep to keep my mind engaged. Hubby comes home around this time (YAY!)
6:30 - Annika bath and bedtime routine
7:15 - Henryk bath and bedtime routine
8pm - kids in bed, wine in hand! I try to spend a few nights a week hanging with my hubby technology free, but I often run FB classes at 8pm! If I have projects to do, I’ll bang those or after bedtime!
Even though it may not seem like much, I probably spend 1-2 hours a day on business stuff, sometimes more if I have a class running. I sneak in 5-10 minute work sessions where I can, checking messages, answering questions, helping where needed!
What is your favorite way to market your business? Do you find one social media channel to be more effective than another?
I like using Facebook and Instagram, simply because that’s where I’m most active. It’s easy to reach a large amount of people for free, and create a culture they want to be involved in.
I also LOVE to get together in person and teach! One on ones, groups, make & takes, whatever! Classes are VERY effective for growing your business, so people can actually smell and try the oils or other products and experience how to use them before diving in.
What is the best part of working from home?
Making my own schedule of course! I love not having to take a sick day if my babies are down, I love being able to call a sitter randomly for a date, and I love being able to make spontaneous plans! Working from home means my family is deeply woven into my brand and my business. H is always making guest appearances in my videos and it’s become something people love and expect. It also shows them that I’m just a normal mama and if I can make it work, they can too! I love that I can have a real life with my family and raise them how I want.
Do you have a favorite YL memory?
Oh man, so many! A fave would probably be our Silver Retreat trip I qualified for last fall. Myself, James and some other women on our team stormed Utah and visited one of YL’s farms, ate some amazing food and just spent some quality time getting pampered and being poured into. I love YLs dedication to help their leaders develop to become impactful in all aspects of their life, not just for the company.