How To Use Your Degree to Create a Profitable Business with Cheryl Mussatto

Whether you worked in healthcare, education, business, or what have you, you can still use your experience to create a profitable empire from home, and I am so excited to have been able to chat with the incredible Cheryl Mussatto - a registered dietician and well-respected author - for tips on how to do so.

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Side Hustle Mom Around the Web!

Please excuse the deafening silence around here, folks! 

Last weekend, we traveled out-of-state to attend my cousin's gorgeous wedding, and returned home to smoky skies (from the CA wildfires) and death by allergies. 

I have a few cool articles coming atcha next week, but wanted to pop in to say hi and share a few cool SHM links! 

Last week, I shared my tips for 7 Easy Side Hustles For Stay-At-Home Moms over on Mile High Mamas! We discuss everything from paper deliveries (don't knock it, folks; it's a quiet car, hot coffee, and YOUR choice of music!) to Gigwalk to teaching online, so check it out! 

I'm quoted over on Flexjobs' (AKA the "leading job search site specializing in the best remote, part-time, freelance, and flexible jobs available") list of The Best and Worst Things About Working from Home! AHHHH!!! 

Finally, I am humbled to have been included in a round up for The Fox Den's What Does A Healthy Marriage Look Like? Twenty-One Wives Share. Granted, Brandon and I have only been married for 5 years and our marriage is by no means perfect, but I was thankful to have the opportunity to talk about how we are beating the 50% divorce rate! 

That does it for now! Brandon is out playing baseball with our boys, so I am going to try to hustle a bit more before they get home :) 

How to Make $2,500+ a Month as a Social Media Marketer

Please Note: This article may contain affiliate links, meaning I may receive a small kickback if you sign up via any of the links. Thank you for supporting the Side Hustle Mom mission!

If you are reading this, there is a good chance that you stumbled upon this article/site through either Facebook, Pinterest, Twitter, or Instagram.

Right?

Right.

How often are you on these platforms (be honest; we won't judge)? Have you ever thought about turning your time on social media into a full-blown work-from-home empire?!

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According to PayScale, the average social media marketer brings in $34,432 to $56,571 per year, which is not only factoring in marketing firms, but the freelancers and one-(wo)man companies as well.

In some of the women entrepreneur groups I am in, I see marketers advertising their 2-to-3-posts-per day services for $500+ per month!

Think about it: If you charge $500 per month to manage a business' Facebook and Instagram accounts, and take on 5 regular clients, that's a whopping $2,500 per month (or $30,000 per year).

$30,000 a year to get creative and schedule posts? Umm, yes please!

Now think about how it could be once you get your business established and some satisfied clientele... you could not only take on even more clients (if time permits), but you could also raise your prices to mirror the quality of your work!

Obviously, everyone's experience and pay scale is going to vary, but this is a highly sought after and realistic work-from-home job that I cannot help but share. 

The other day, I was listening to the Hustle to Freedom podcast (which I STRONGLY recommend listening to!) and heard the story of Sarah Bettencourt: a single mom who left her job at an established firm to grow her own social and digital management company. Today, Sarah's company employs 6 AND works with huge bloggers, entrepreneurs, and brands... pretty cool, right? 

Now for the million dollar question: Just how does one become a social media manager/strategist/marketer?

Long before we had our first son, I knew I wanted to be a stay-at-home mom and, lucky for me, about a week after he was born my husband was interviewed/hired for an awesome network engineer job in Denver. Because of this new job (and a lot of budgeting), we could now afford for me to stay home, but I still wanted to find something that I could do to bring in a little extra money.

What did I do?

I reached out to my hometown museum, who had an outdated website and virtually no online/social media presence, and offered to be their webmaster, newspaper copywriter, and marketing manager.

That's right: I asked.

My advice in starting your career in social media is to reach out to different small businesses, mom and pop shops, restaurants, etc., to help yourself become established and to help your client grow their business. Needless to say, you probably won't make $3,000/month right off the bat (I was making $10 an hour), but you will learn a lot and will hopefully receive referrals/a great testimony from the people you've helped!

Another great place to for marketing is -- ready for it? -- Craigslist!

Yes, Craigslist can be a sketchy place at times with ads for casual hookups and scam houses for rent, but it can also be a goldmine for work-from-home jobs! 

Before I began writing for the company I am with now, I interviewed for/was offered a job at a local marketing and analytics firm, one that would allow me to work remotely with the exception of bi-weekly in-office meetings. To search through available opportunities, go to the "jobs" section of your local Craigslist (heck, check out all the local metro pages -- it's work from home, so it doesn't matter if you live in that exact spot or not) and search "remote+marketing." 

Something to keep in mind if/when going this route: If you are working with an actual company, you probably won't get to name your price... BUT, you will be getting invaluable experience that you can add to your resume! Another thought/warning: Be sure to also research the company to make sure they are legit, because even though CL has a lot of good jobs, they also have their fair share of scams.

A final thought when finding work is to reach out to friends and family to let them know what you are doing! Post your services in LinkedIn, share a status about it on Facebook... it is amazing just how often somebody you know knows someone else who could use your expertise! 

If you want to take your knowledge to the next level or add a completed course to your resume, I have just the class for you, which is that of Facebook Advertising Secrets!

Facebook ads are HOT right now and businesses need people like you to help them run their campaigns. My friend, Andrea Vahl has a brand new training series called How to Start a Highly Profitable Facebook Ads Management Business…even if you’ve never run Facebook Ads before!

You will learn:

  • The #1 thing you need to have in place BEFORE you start running Facebook Ads for clients 
  • How to get your first client in 30 Days or LESS (and then Scale UP from there)
  • What specific things you do for clients each day, week, and month so that you make sure their ads are working for them (with some handy checklists)
  • 3 crucial decisions about services, packages, and pricing that will help your Facebook ads management business run more profitably

The training includes checklists, videos, an ebook and a LIVE webinar happening on September 6th. Get signed up by clicking here.

In addition to the course, I have found this book to be extremely helpful in learning more about running your business/navigating social media management (Please note: This is an Amazon Affiliate link, meaning I may receive a small commission off any purchase. Don't worry though; there is no price change/increase for you by buying through my link): 

Happy business launching, Side Hustle Mom! As always, if there is any way I can help in your work-from-home journey, drop me a comment!

Mom Boss Interview: Felicia Wright from The Social Media Fixer

If you have been out and about (and not living under a rock) the last 10 years, you know that social media is KING in terms of both marketing and consumption, so you may be wondering how to get in on the action and get a piece of that TRILLION+ dollar pie! 

Look no more folks, for I have just the person to turn to with these questions, which is none other than the super smart and talented Felicia Wright! 

Felicia is an Army vet (thank you, Felicia!), former 1st grade teacher, wife, mom, and marketing whiz who lives in Las Vegas and runs the successful Felicia Wright - The Social Media and Design Fixer.

I am so, so excited to have Felicia here today, so let's dive on into the nitty gritty: 

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Can you please give our readers a little glimpse of your background?

Yes, I am married with a 4 and a 2-year-old. I have 2 girls named Karina and Charlotte.  I served in the United States Army Reserve for 6 years. During that time I went to school to be a teacher. Shortly after I left the Army I became a teacher. I taught for 4 years. Now I run my online business. 

How did your time in the army and as a teacher lead you to start your own business?

What really changed was having my children. I had my first when I was still in the military. When I had her my priorities changed. My daughter needed me and I hated being away from her. This was compounded by the fact that I was nursing at the time. I would be gone for 8 to 10 hours and she would barely eat the whole time. It was heart-breaking. So I left after my time was up and began teaching.

Teaching afforded me more time with my baby and I loved it. In my second year, I had my second baby. Life changed again. Juggling 2 kids and teaching was difficult, but I made it work. Eventually, I started to realize that teaching was not a complete fit for me.

 I knew that when my kids started school I would miss the big events. As a teacher, we can't miss certain days, and I got 1 day of personal leave each year. That meant that I would miss out on their first day of school, award ceremonies, and anything that popped up for them. This is when I decided to start my own business.

What kind of services does Felicia Wright (your business) offer? How did you decide on your niche?

I offer social media strategy, management, and ads. When starting I had to find something that I loved and could do from home. I always loved social media so I started researching what I could do with it. Social media management was the perfect fit for me. Plus I really enjoy it!

Can you give our readers any tips on how to start an online business?

Honestly its not an overnight thing. It takes lots of research and hard work, but it can be done. These are my top tips.

1. Find something you love and find a way to package it.

2. Make sure there is a demand for what you want to do.

3. Find the platforms you want to use and optimize those platforms with your information and what you do. 

4. Start to offer your services to people. 

5. Stay consistent with your outbound marketing efforts. (Keep the ball moving)

How do you go about getting new clients? Do you have a preferred way to market your services?

When I was working and running my business on the side I had to use social media to find clients. In my spare time, I started looking for job postings and offering my services. I did this in the morning, my lunch break, and after work. It was difficult at times, but I made it work. I also used my social media accounts to post my services and give value in my industry.

I like this route the best. Networking events were hard to get to at times. Most were during the day and finding babysitting could be difficult. So virtual was the best option for me. 

What does a day in the life of a busy mompreneur like yourself look like? 

Its a bit of a rollercoaster until my husband gets home. I have to manage the kids and my business at the same time. I wake up before my kids. So every weekday I get up at 5:00 am. So that gives me an hour before they get up. I really enjoy that quiet time. It sets up my day for success. 

For the rest of the day, I have a google calendar. I schedule EVERYTHING. I have no choice. If I don't things slip through the cracks. I'm still working to improve in this area but it has helped out so much. I schedule time with my girls and work time. My husband also has access to my calendar. So he can see what I have going on. He also schedules things in the calendar so I know not to book anything during that time. 

Finally, do you have a business-related memory that stands out as being your favorite?

I do! My girls are a mess! (in a good way) 

I guess I am wearing off on them. Here is a conversation I had with my 4-year-old. 

Karina "Mommy I really need your phone"

Me "Why do you need my phone so bad?"

Karina "Well I have a podcast at 1."

Me "Really!?"

Karina "Yes, mommy!"

Me "Well can I get my phone back later"

Karina "No! I have to talk to my client"

Me - "........"

How cool is Felicia (and how adorable/funny is her 4-year-old?? I'm dying!)? To learn more about Felicia's services, be sure to visit her website, Facebook, and/or Instagram